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About us


Our concept:

Truly Wooly Kids // feelgood childrenswear 

Truly Wooly Kids is an online kids boutique for feelgood childrenswear for kids aged 1-6 years old. Feelgood means we select the finest eco-friendly kids clothing brands from Europe and Scandinavia that use sustainable fibers like wool, organic cotton or have a sustainable production policy and fairtrade working conditions. Feelgood also refers to the enveloping properties of wool and silk, which feel soft and friendly to the skin and help regulate body warmth optimally.

At Truly Wooly Kids you can buy wool and silk essentials and premium (knitted) wool kidswear. The pieces we select have a timeless and unisex quality that never go out of style. Our quality knitwear and wool childrenswear pieces can be passed on from generation to generation.

During the fall winter season we tend to focus on wool, silk and knitted kidswear. In the spring summer season we also bring airy natural fabrics like woven organic cotton, linnen and hemp clothing.


Our mission


The mission of Truly Wooly Kids is to help growing children 1-6 years feel comfortable and at ease in their daily life by providing comfortable, timeless and modern clothing pieces with wool and silk as a starting point as it feels great on the skin and helps regulating body warmth. We bring all year long essentials and baselayers and next to that Truly Wooly Kids brings accessories and toplayers in the softest knitted materials like merino and alpaca. The collection will eventually be topped off with shoes/ boots and fashion musthaves made from organic and natural fibers like organic cotton, linnen and hemp.


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