FUB is an organic Danish brand with an eco-friendly and childfriendly approach to kidsfashion. FUB stands for high quality feelgood knitwear with great unisex designs. Every design and garment is made with craftmanship out of pure qualities of organic cotton (spring summer collection) and mulesing-free merino wool (autumn winter collection). When you buy FUB you're sure to buy a quality and timeless garment that will last.